Southern HIV/AIDS Awareness Day (SHAAD) is August 20. Founded by the Southern AIDS Coalition, SHAAD is a day that individuals, communities, and organizations can unite to call attention to the disproportionate number of people living with HIV in the South. SHAAD is an opportunity to provide people in the South with HIV testing and linkage to HIV medical care if necessary, education on HIV prevention, including ways to stop HIV stigma, and other HIV-related care resources.